You Probably Don't Need Another Business Idea
The search for a business idea can feel productive for a long time. You read lists of profitable services. You save videos about digital products. You…
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The Alignment Advantage
Ideas, strategies, and tools to help you align and prosper in business, work, and life.
Decide
See all →How to Turn Your Professional Experience Into Something People Will Pay For
Your résumé describes what you were responsible for. A business idea requires you to look at that experience differently. Employers organize work aro…
Read more →The Difference Between a Good Idea and a Good Business Opportunity
A good idea can be clever, interesting, useful, and still be completely wrong for you to build. A business opportunity has more structure. It connect…
Read more →Should You Build a Coaching, Consulting, Service, or Knowledge-Based Business?
The same expertise can become several different businesses. A human resources executive could coach new leaders, advise companies on talent strategy,…
Read more →Launch
See all →Why Smart, Accomplished People Take So Long to Launch Their Businesses
You can lead a complicated project, manage competing priorities, solve problems under pressure, and deliver work other people depend on. Yet the busin…
Read more →When Preparation Is No Longer Progress
Preparation is useful until it starts replacing the thing you're preparing to do. If you've been working on your business for months but nobody can c…
Read more →What You Really Need Before You Can Launch a Service Business
You don't need a complete business to launch. You need a clear offer, a clear message, a working purchase path, and a plan to put the offer in front o…
Read more →You Don't Need a Website to Launch Your Business
A website can make a business easier to find and understand. It isn't what makes the business real. For many service providers, the website becomes a…
Read more →Build
See all →You Launched. Now What?
Taking an offer live changes the questions you'll need to ask. Before launching, the work focused on making itself visible and providing a clear way …
Read more →Don't Build a Business Around Assumptions
Every new business begins with assumptions. You assume a certain buyer has a certain problem. You assume the problem is worth addressing. You assume …
Read more →The Right Order for Building Your Business After You Launch
After launch, almost everything can look important. You could improve the offer, publish more content, build a lead magnet, install a CRM, automate e…
Read more →Why Your Business Feels Harder to Run Than It Should
You can run a major project at work, lead a team, and make decisions with real consequences. Then you open your own business and spend twenty minutes …
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See all →When a Successful Career Stops Feeling Like Enough
You can be grateful for your career and still want something it can't give you. Perhaps the role is respected, the compensation is strong, and the wo…
Read more →Your Job Is Not Your Only Source of Professional Value
Your employer may provide the setting where your value is currently visible. It didn't create the value itself. The title, team, systems, and company…
Read more →Should You Start a Business Before You're Ready to Leave Your Job?
For most professionals, the best time to begin building a business is before leaving their current employment. The goal isn't to work two full-time j…
Read more →How Much Should Your Business Make Before You Quit Your Job?
Your salary isn't the revenue number your business needs to replace. If you take home $8,000 a month, a business that generates $8,000 in monthly rev…
Read more →Alignment, etc.
See all →Your Job Deserves Your Effort. It Doesn't Deserve Your Dreams.
Are you supposed to want more than your job can give you? Yes. And the sooner you stop feeling guilty about that, the cleaner everything gets. Becau…
Read more →3 Shifts That Changed How I Think About Investing in Myself (and What I Started Saying Yes To)
Are you actually getting a return on what you're spending on yourself, or does it just feel like you should be? That's the question I had to get hone…
Read more →How to Build a Money Mantra That Actually Changes the Way You Move
She wrote it on a sticky note and put it on her bathroom mirror. "Money flows to me easily and abundantly." Every morning for six months, she said it …
Read more →What if You’re Searching for Purpose in All the Wrong Places?
Most people looking for purpose are looking for a feeling. They want to wake up and know, with some deep settled certainty, that what they're doing ma…
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