You Launched. Now What?
Taking an offer live changes the questions you'll need to ask. Before launching, the work focused on making itself visible and providing a clear way …
Read more →Taking an offer live changes the questions you'll need to ask. Before launching, the work focused on making itself visible and providing a clear way …
Read more →Every new business begins with assumptions. You assume a certain buyer has a certain problem. You assume the problem is worth addressing. You assume …
Read more →After launch, almost everything can look important. You could improve the offer, publish more content, build a lead magnet, install a CRM, automate e…
Read more →You can run a major project at work, lead a team, and make decisions with real consequences. Then you open your own business and spend twenty minutes …
Read more →A customer relationship management system, or CRM, helps a business record contacts, track opportunities, and manage the next action in each relations…
Read more →A new business needs sufficient technology to make the offer visible, accept a decision, deliver the result, and track what happens. It doesn't need …
Read more →You sit down to write a sales email and can't remember which version of the offer language is current. The website describes one audience. The propos…
Read more →A business becomes difficult to grow when its next action exists only in the owner's head. You remember to reply, send, schedule, invoice, check, pub…
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